Our Story
FFT did not begin with a business plan. It began with years of searching.
From 2014 to 2022, I spent years attending vocational training after vocational training. I learned arts and crafts, tailoring, bakery, liquid soap making, small business management, and many other practical skills. Every time I finished a course, I believed the next skill would open a new door. I would start producing, struggle to find customers, stop, and move on to another training, hoping it would lead to a better market.
But it never did.
Eventually, I realized that the problem was not a lack of skills. The real challenge was knowing how to reach customers, market products, and build something sustainable.
In 2022, I decided to learn coding because I believed technology could change my future. I was excited about the journey, but in 2023, the war in Sudan changed everything. My family was there. My home was there. My memories, my dignity, and a part of my soul were there. Like many Sudanese, I lost my motivation and stopped coding.
Instead, I started searching for ways to earn an income online. I explored affiliate marketing, digital entrepreneurship, and everything I could find about building a business through the internet.
During that time, I noticed something that deeply troubled me.
Social media was becoming filled with hate speech between communities I knew so well—between Sudanese tribes, between Sudanese and Chadians, between Sudanese and South Sudanese, and even within communities themselves. These were people who spoke the same language I understood. Instead of using the internet to learn, build, and connect, many young people were spending hours consuming and spreading messages that divided their communities.
I kept asking myself one question:
Founder: Shima Bahre
What if there was an (idea) that could help people build their future instead of spreading hate?
I have always believed in serving communities. Over the years, I co-founded several organizations dedicated to peacebuilding, women's empowerment, human rights, culture, and community development. Supporting vulnerable people has never been just part of my work—it has always been part of who I am.
At the same time, I also wanted to build a sustainable livelihood for myself. I didn't want to choose between serving people and earning a living. I believed both could exist together.
For nearly three months, I searched for that one idea.
Then it became clear.
Instead of spending hours listening to someone insulting another tribe, why not spend those hours learning how to build an online business?
Instead of using social media to spread hate, why not use it to create opportunities?
Instead of scrolling without purpose, why not learn skills that generate income?
That simple idea became the beginning of ALLIED FINANCE FREEDOM TRAIL FOUNDATION (FFT).
I started creating educational content to show people that a smartphone is more than a device for entertainment—it can become a tool for learning, entrepreneurship, and financial independence. I began teaching that the internet is not only a place to consume content, but a place where anyone can build a future.
Along the way, I also recognized another challenge. Many people, especially refugees and beginners, believed the next training course or the next new skill would automatically change their lives, just as I once believed. I understood that feeling because I had lived it myself.
What I eventually learned is that success is not only about learning new skills. It is about learning how to apply them, how to market them, how to reach customers, and how to create real value. Digital marketing became the missing piece that connected skills with opportunities and local talent with global markets.
Today, FFT combines everything I have learned through my own journey—my experiences, my mistakes, my training, and my passion for serving others. We help women, young people, entrepreneurs, businesses, and organizations build digital skills, create professional websites, implement business systems, embrace artificial intelligence, and turn ideas into sustainable opportunities.
The journey has not been easy, and it is still unfolding. But if FFT can help even one person replace hopelessness with opportunity, or replace hate with hope, then every step of this journey has been worthwhile.
Our Mission
To empower women, young people, refugees, and vulnerable communities with practical digital skills, technology, and innovative solutions that create sustainable livelihoods, promote financial independence, and open pathways to opportunity in the digital economy.
Our Vision
A future where women, young people, refugees, and vulnerable communities have the knowledge, confidence, and digital opportunities to build sustainable livelihoods, strengthen their communities, and shape a more peaceful and prosperous future.
What We Do
We combine education, technology, and practical solutions to help people, businesses, and organizations thrive in the digital world.
Digital Skills Training
We provide practical training in digital skills, e-commerce, digital marketing, artificial intelligence, and online entrepreneurship, helping beginners build the knowledge and confidence to succeed online.
Website Development
We design professional websites for businesses, organizations, educational institutions, and e-commerce projects, creating modern digital platforms that strengthen credibility and expand opportunities.
Business Systems
We help businesses and organizations simplify their daily operations through integrated business systems, Odoo consultation, workflow automation, and digital transformation solutions.
Digital Consulting
We provide practical guidance to entrepreneurs, businesses, and organizations looking to launch, grow, or improve their digital presence and online operations.
Community Empowerment
We work with women, young people, refugees, and vulnerable communities by creating opportunities to learn digital skills, build sustainable livelihoods, and participate confidently in the digital economy.
Partnerships & Capacity Building
We collaborate with organizations, institutions, and development partners to deliver digital education, technology solutions, and innovative programs that create lasting social and economic impact.
Let's Build the Future Together
Whether you're a donor, development partner, organization, business, or institution, FFT is ready to collaborate in creating meaningful and lasting impact. Together, we can empower women, young people, refugees, and vulnerable communities through digital education, technology, website solutions, business systems, and innovation.
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